Best Website Builders for Australian Small Business (2026)
Squarespace, Wix, WordPress, Shopify — they all promise the world. But which one actually works for Aussie service businesses?
What Australian Small Businesses Actually Need
Before comparing platforms, let's get clear on requirements:
- Australian hosting — for fast local load times
- Simple setup — you're running a business, not learning web design
- Affordable — not a $5,000 agency project
- Mobile-friendly — most customers browse on phones
- Contact forms — to capture leads
- Looks professional — not an obvious template
The Contenders
1. Squarespace
Good for: Creatives, photographers, artists who want beautiful templates.
Pricing: $16-$65/month AUD
Pros:
- Beautiful templates
- Good for portfolios
- Built-in e-commerce
Cons:
- US-hosted (slower for Aussie visitors)
- Still looks "Squarespace-y" — many sites use the same templates
- Learning curve for customisation
Verdict: Great for visual creatives, less ideal for service businesses.
2. Wix
Good for: DIY builders who want drag-and-drop flexibility.
Pricing: $17-$49/month AUD (plus domain)
Pros:
- Lots of flexibility
- App marketplace
- ADI (AI builder) option
Cons:
- Can get cluttered and slow
- Templates often look dated
- US-hosted
Verdict: Flexible but easy to end up with a messy site.
3. WordPress
Good for: Those who want full control or have a developer.
Pricing: Free software + $10-50/month hosting + themes/plugins
Pros:
- Maximum flexibility
- Huge plugin ecosystem
- Own your site completely
Cons:
- Steep learning curve
- Security and updates are your problem
- Easy to break things
Verdict: Powerful but overkill (and risky) for most small service businesses.
4. Shopify
Good for: E-commerce businesses selling products.
Pricing: $39-$399/month AUD
Pros:
- Best-in-class e-commerce
- Great checkout experience
- Handles payments, inventory, shipping
Cons:
- Expensive for non-e-commerce sites
- Overkill if you're not selling products online
Verdict: Essential for online stores, unnecessary for service businesses.
5. Onboard
Good for: Australian service businesses — tradies, cafés, photographers, salons, fitness, construction.
Pricing: Free preview, $49/month to launch
Pros:
- Australian servers (fast local loading)
- Ready in minutes, not days
- Custom-looking design (not obvious templates)
- Built specifically for service businesses
- Everything included (hosting, SSL, forms)
Cons:
- Not for e-commerce
- Less DIY customisation than WordPress
Verdict: Best choice for Australian service businesses who want professional results fast.
Quick Comparison
| Platform | Best For | AU Hosting | Setup Time | Monthly |
|---|---|---|---|---|
| Squarespace | Creatives | ❌ | Hours-Days | $16-65 |
| Wix | DIY builders | ❌ | Hours-Days | $17-49 |
| WordPress | Full control | Depends | Days-Weeks | $20-100+ |
| Shopify | E-commerce | ✅ | Hours | $39-399 |
| Onboard | Service businesses | ✅ | Minutes | $49 |
Our Recommendation
For Australian service businesses (trades, hospitality, health, beauty, fitness, creative services):
→ Onboard is the best fit. Fast setup, Australian hosting, fair pricing, and purpose-built for your market.
For online stores selling products:
→ Shopify is the clear winner for e-commerce.
For portfolios and visual creatives who want maximum design control:
→ Squarespace still has the prettiest templates.
For complex sites with custom functionality:
→ WordPress with a developer, if you have the budget and ongoing support.
Ready to See Your Site?
If you're an Australian service business, try Onboard free.
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