February 20268 min read

Best Website Builders for Australian Small Business (2026)

Squarespace, Wix, WordPress, Shopify — they all promise the world. But which one actually works for Aussie service businesses?

What Australian Small Businesses Actually Need

Before comparing platforms, let's get clear on requirements:

  • Australian hosting — for fast local load times
  • Simple setup — you're running a business, not learning web design
  • Affordable — not a $5,000 agency project
  • Mobile-friendly — most customers browse on phones
  • Contact forms — to capture leads
  • Looks professional — not an obvious template

The Contenders

1. Squarespace

Good for: Creatives, photographers, artists who want beautiful templates.

Pricing: $16-$65/month AUD

Pros:

  • Beautiful templates
  • Good for portfolios
  • Built-in e-commerce

Cons:

  • US-hosted (slower for Aussie visitors)
  • Still looks "Squarespace-y" — many sites use the same templates
  • Learning curve for customisation

Verdict: Great for visual creatives, less ideal for service businesses.

2. Wix

Good for: DIY builders who want drag-and-drop flexibility.

Pricing: $17-$49/month AUD (plus domain)

Pros:

  • Lots of flexibility
  • App marketplace
  • ADI (AI builder) option

Cons:

  • Can get cluttered and slow
  • Templates often look dated
  • US-hosted

Verdict: Flexible but easy to end up with a messy site.

3. WordPress

Good for: Those who want full control or have a developer.

Pricing: Free software + $10-50/month hosting + themes/plugins

Pros:

  • Maximum flexibility
  • Huge plugin ecosystem
  • Own your site completely

Cons:

  • Steep learning curve
  • Security and updates are your problem
  • Easy to break things

Verdict: Powerful but overkill (and risky) for most small service businesses.

4. Shopify

Good for: E-commerce businesses selling products.

Pricing: $39-$399/month AUD

Pros:

  • Best-in-class e-commerce
  • Great checkout experience
  • Handles payments, inventory, shipping

Cons:

  • Expensive for non-e-commerce sites
  • Overkill if you're not selling products online

Verdict: Essential for online stores, unnecessary for service businesses.

5. Onboard

Good for: Australian service businesses — tradies, cafés, photographers, salons, fitness, construction.

Pricing: Free preview, $49/month to launch

Pros:

  • Australian servers (fast local loading)
  • Ready in minutes, not days
  • Custom-looking design (not obvious templates)
  • Built specifically for service businesses
  • Everything included (hosting, SSL, forms)

Cons:

  • Not for e-commerce
  • Less DIY customisation than WordPress

Verdict: Best choice for Australian service businesses who want professional results fast.

Quick Comparison

PlatformBest ForAU HostingSetup TimeMonthly
SquarespaceCreativesHours-Days$16-65
WixDIY buildersHours-Days$17-49
WordPressFull controlDependsDays-Weeks$20-100+
ShopifyE-commerceHours$39-399
OnboardService businessesMinutes$49

Our Recommendation

For Australian service businesses (trades, hospitality, health, beauty, fitness, creative services):

Onboard is the best fit. Fast setup, Australian hosting, fair pricing, and purpose-built for your market.

For online stores selling products:

Shopify is the clear winner for e-commerce.

For portfolios and visual creatives who want maximum design control:

Squarespace still has the prettiest templates.

For complex sites with custom functionality:

WordPress with a developer, if you have the budget and ongoing support.

Ready to See Your Site?

If you're an Australian service business, try Onboard free.

Preview your website free